PHILOSOPHY

My philosophy is rooted in a childlike excitement about the transformative power of beautiful branding. Each design that leaves my studio is infused with an intuitive touch of creativity that goes beyond the surface, delving into the heart of your brand's essence.

I believe that effective branding should be an authentic reflection of your business, resonating with your audience on a deeper level. It's not just about aesthetics; it's about creating a thoughtful and artistic strategy that takes your brand from good to unforgettable.

My philosophy is rooted in a childlike excitement about the transformative power of beautiful branding. Each design that leaves my studio is infused with an intuitive touch of creativity that goes beyond the surface, delving into the heart of your brand's essence.

I believe that effective branding should be an authentic reflection of your business, resonating with your audience on a deeper level. It's not just about aesthetics; it's about creating a thoughtful and artistic strategy that takes your brand from good to unforgettable.

In a world inundated with information, being memorable is a competitive advantage and I understand the value of leaving a lasting imprint. Memorable branding is about crafting a narrative that lingers in the minds of your audience. I infuse each design with creativity and innovation to ensure your brand stands out from the crowd, forging connections and making a memorable impact that keeps clients coming back.

MEMORABLE

02.

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I believe that a brand should evolve with your business, not date it. My designs are not rooted in fleeting trends; they are enduring classics that remain relevant and engaging for years to come. I blend artistry with strategy to ensure your brand remains timeless, allowing your business to grow and evolve .

TIMELESS

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I believe that purposeful design is the cornerstone of a successful brand. Each design I craft is driven by a clear strategic vision, aligning with your business goals and connecting authentically with your audience. I take the time to understand your unique identity, problems and objectives, ensuring that your brand becomes a powerful asset, resonating with intention and purpose.

PURPOSEFUL

ENQUIRE //

ABOUT ME

Hey there, I'm Adri, but Layla works just fine too—clients tend to mix it up, and I'm all for it! I'm not just a designer;

IF MY WORK RESONATES WITH YOU AND YOU THINK WE’D BE A GOOD FIT, LET'S CHAT, SPARK SOME CREATIVITY, AND MAKE YOUR BRAND BLOOM!

lET'S CHAT

I'm a wife, a mom to two tiny terrors, and an unapologetic chocoholic (let’s be real, I’m more than just an enthusiast). Life's too short not to indulge, right? I'm as laid back as they come, living with my childhood sweetheart in the heart of South Africa's Free State. Our weekends are all about soaking up the outdoors, chasing toddlers at markets, and exploring new adventures.

For as long as I can remember, I've had a thing for beautiful packaging and can't resist an elegantly designed business card or a foiled embossed tag. My weekly iced coffee is my guilty pleasure, and I've lost count of how many times I've binge-watched Gilmore Girls. You'll find my home studio infused with the soothing scent of candles while I work, and I always keep a bit of greenery on my desk, whether it's a bunch of flowers or just a vase filled with fresh leaves.

 I'm all about everything floral and firmly believe that flowers have the power to make any day beautiful. My days are spent in my cozy home studio with my two trusty pups, Layla (the inspiration behind my business name) and Luna, who is always on snack patrol. I've been doodling and creating art for as long as I can remember—right from those early masterpieces under my mom's coffee table. Although I studied marketing and business management, I couldn't ignore my calling to turn my love for art into a career. So, in 2017, I took the leap and started Layla Rose Designs.

 My niche? Crafting fine art brand and logo designs for modern, creative business owners, using a mix of hand-drawn, digitally illustrated, and mixed-media techniques. I'm here to bring your brand vision to life with a touch of artistry and a lot of heart.

- CLIENT NAME

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