The Process

approval & Final Payment

Once you green-light all designs, the final payment seals the deal. Your logos and collateral will be delivered to your inbox in various formats along with a detailed Brand Guideline containing all your font and color information as well as detailed guidelines on how to use your new branding.

 Time to celebrate – your brand is ready to shine! 

A quick run through what to expect during your project

If my design style resonates with you, let’s start a conversation where you share a bit about your branding dreams and business aspirations. If you’re not sure which package suits you I’m here to guide you through the options, and if your project has any unique requirements I’ll create a detailed proposal and quote. Once you're ready to make it official, you’ll be prompted to review and sign the services agreement and submit a 50% non-refundable deposit to secure your spot. Projects usually book 2-3 months ahead, with a 4-12 week timeline from your booked starting date, depending on the project scope and feedback times.

Once your project is officially booked you will receive your brand discovery questionnaire. This is where the magic begins. Your input, from brand questionnaires to style preferences, guides my design direction. Your completed questionnaire and Pinterest board are due a week before we kick off. This info shapes your brand's personality and sets the stage for the design strategy. We'll collaborate on a moodboard, refining it until it perfectly captures the vibe you're after.

Let the sketching and designing begin! I'll craft your logo concepts, explore fonts, and create a custom color palette, all reflecting your desired style. Two to three logo concepts will be sent for your feedback and we'll refine the chosen concept through up to three rounds of thoughtful revisions, ensuring everything is spot-on. Once the logo is a masterpiece, we roll out the remaining Branding Collateral.