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The rebrand for Root and Wilde Floral Design was meant to capture the hearts of brides who appreciate organic, whimsical designs and are open to creative freedom. Inspired by European aesthetics, the updated branding introduces a thoughtfully curated color palette designed to elevate the brand’s warm and inviting character. This reflects Root and Wilde's growth towards a more intentional and sophisticated aesthetic, while staying true to its core values of creativity and personalized service.